In August, UNILAK, in partnership with the Rwanda Internet Community and Technology Alliance (RICTA) and Script Labs, hosted an intensive two-week training program focused on Digital Marketing for Tourism Business Owners across Rwanda.
The training brought together tourism entrepreneurs, travel operators, and hospitality stakeholders, equipping them with essential skills in online branding, content creation, social media strategy, and data-driven marketing techniques to grow their businesses in an increasingly competitive digital space.
Participants engaged in hands-on sessions facilitated by experienced trainers and digital marketing experts. The program covered practical modules including search engine optimization (SEO), social media advertising, email marketing, and leveraging analytics tools to measure campaign success.
Speaking during the closing ceremony, the RICTA representative emphasized the importance of empowering tourism operators with digital skills:
“Tourism is a vital pillar of Rwanda’s economy. By strengthening the capacity of business owners to market their products online effectively, we are contributing to the growth and visibility of the sector both locally and internationally.”
Representatives from UNILAK praised the collaborative effort, noting that digital literacy is key to positioning Rwanda as a competitive destination in the global tourism market.
Participants expressed their excitement and gratitude for the opportunity to learn new skills that they can immediately apply to attract more clients and grow their businesses.